Allowance
Describe of the value proposition
Allowance lets parents of elementary school age children pay their kids to get smarter. It is similar to Amazon's Mechanical Turk software--for those unfamiliar with it, the Mechanical Turk allows people to upload simple tasks (tagging pictures, looking up contact information) and crowdsource them for pennies per task. With Allowance, parents will be able to pay their child a small amount per math or reading problem they complete. Paying kids to learn has long been a controversial issue; however, recent research (time.com/time/magazine/article/0,9171,1978758,00.html) suggests that it is effective in raising standardized test scores. Allowance will help parents with the age-old struggle of keeping their kids motivated to be engaged in a productive, educational way.
Todd Warren Send Email
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Created On: 10/12/2012 08:27:27
target market is specific (parents who give allowance or want to provide monetary incentive for a task).
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