Describe of the value proposition 

The aim of this company is to establish a first come, first serve policy at crowded bars. BarPass will create a mobile platform on which customers can order & pay for their drinks without having to endure the painful (and subjective) process of physically waiting in lines. Instead patrons will be able to spend their time doing what they went there to do (e.g. dance, converse with friends / strangers, drinking games, pool, etc.). Orders will appear on an order screen on one of the BarPass hubs (or the section of the bar designated for BarPass orders) and they will be filled in the order in which they're received. Once the order is filled, the bartender will push a notification which sends an SMS message / alert and email receipt to the customer who can then pick up the order by presenting the receipt.

The target market for this product is people who frequent crowded bars, typically in urban settings. More specifically, BarPass will target bars popular among college students and young professionals.

Benefits for the bar include:
- Time savings
- Bartenders won't have to take orders, make change, process credit cards, etc.
- Better able to meet demand - increase revenue, profits
- Track user consumption: identify the 'over-served' & provides legal protection
- Enhance patron experience & reduce customer pain points:
- Yelp users highlight the importance of expedited service - negative consumer commentary / social media results in lost customers

Benefits for the end user include:
- Enhanced overall experience
- Reduces uncertainty / subjectivity of who gets served when
- Less waiting in crowded areas
- The less time a patron has to spend in a line, the more time doing the thing s/he enjoys
- Ability to order ahead: Have a friend coming or almost done your 1st drink? Log into BarPass!

Vote for BarPass and be one step closer to a more pleasant bar experience!