Describe of the value proposition 

Myco will create disruptive innovation in the nail polish market by bringing mass-customization into the equation. By allowing users to modify color values to get exactly the color they want, and then giving them the freedom to name that color, we can tap into the emotions associated with selecting a nail-polish color and allow users to share their creations. Current nail-polish designers offer seasonal collections; users are limited to a predefined selection of colors, and a color they like may no longer be available in the future. Myco will empower its users to be unique and creative, and provides instant gratification by supplying them with customized products on-the-spot.