Describe of the value proposition 

In todays world there is so much demand and need among customers about product and brand reviews before they purchase a product. Social media analytics based on feeds from Facebook and Twitter can be developed with successful insights on products/brands and a free online platform can be provided for customers to get better reviews about a product and also capture information about what their friends (related Communities) think about a particular products. Solving this problem will create a highly customized solution similar to Yelp but for products and brands. Going forward keeping this product free allows user to use this media analytics info and also periodic short surveys introduced for them to contribute back to the data pool. This is the first consumer centric data analytics tool and later monetization can be made for featured ads on the category of brands a customer is reviewing about, also deals and promotions from brands can be facilitated. As a product manager worked in data analytics, am also getting advice from senior faculty in Kellogg marketing department and the product is in development and validation phase.