Describe of the value proposition 

Highway and bridge tolls are a painful addition to the stress of driving. Tolls have burdened travelers and commuters since their inception...until now.

Toll Freedom sets out reduce the toll burden on drivers. With Toll Freedom a driver can opt into receiving advertising in order to subsidize the cost of the toll. Knowing your location and direction of travel as you pass though a toll plaza, businesses and marketers can send you geographically-targeted, personally relevant ads. After engaging with these ads, Toll Freedom will deposit money into your EZ-Pass account.

Now you can smile at the angry driver next to you knowing that your drive was a little cheaper today.